When marketing and a crisis don’t mix!

Many independent practice owners are often a little afraid to use social media to promote their businesses. Some may even choose not to have a social media presence to avoid the possibilities of backlash and dealing with angry or unreasonable customers. Here's how one company got it spectacularly wrong during the Covid-19 pandemic, what they should have done and some tips for how it can and should work to your advantage...

New glaucoma medications

Eye drops remain the dominant treatment for glaucoma and continue to have patient appeal despite innovations in laser and surgery. The glaucoma drops available...

Vaping’s effect on the eyes

Electronic cigarettes (e-cigarettes) or vaping devices heat nicotine, flavours and other chemicals to create a vapour the user inhales. Vaping has been...

Chalkeyes presents: Read all about it!

If you are reading this in its lustrous glossy printed form, you have in your hands a suddenly quite rare and precious thing: a magazine.

Assessing the value of virtual

Optometry Australia’s (OA’s) first online conference and product showcase Optometry Virtually Connected attracted more than 2,200 registrations, making...

Stars and their eyes… Bradley Walsh

Bradley Walsh, the Dr Who and Coronation Street actor, footballer and witty presenter of UK ITV’s The Chase, now starring in Bradley Walsh & Son: Breaking...

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