Competing with online retailers

Understanding patient motivations and how to win them over for life Although technology has helped make life easier in countless ways, there’s no denying...

Oh my, it’s O=Mega19

The much-anticipated, inaugural O=Mega19 optical fair and conference opened to a queue of attendees on a bright but cold, winter’s day in Melbourne on...

Butterfl-eyes?

Unforgettable insect-inspired eyewear has gone viral this season to the delight of South Korean-based designer Aggie Nam who is captivating the social...

Eyewear add-ons - what hot’s right now

Clip-ons, cords, chains, cleaning kits…the list of eyewear accessories goes on and on. As it can be difficult to keep on top of trends, we asked accessory...

Safeguarding your inventory

Optical retailers spend an enormous amount of time selecting inventory for their locations, not to mention the monetary investment that is involved. Isn’t...

Royal recognition for McGhee, Mosen

Queen’s Birthday Honours have been awarded to two prominent figures in the field of eye care. Auckland-based Professor Charles McGhee has been made an...

Coffee capsule specs!

Hungarian Tipton Eyeworks has teamed up with coffee giant Nespresso to launch a new, eco-friendly eyewear collection made from the company’s recycled capsules.

Safilo signs David Beckham

Eyewear giant Safilo Group has signed a 10-year agreement with iconic football player David Beckham to secure the global rights to produce and distribute...

A cure for the bad customer

Whether you’ve been in the optical world for years or you’ve simply been on the job a few months, there’s a good chance you’ve encountered a less than...

Style news - June 2019

This month we’ve included lots of exciting news from the European spring collections with metal and acetate combos continuing in popularity. We’ve also...

Maui Jim optical arrives…finally!

Building on its popular sunglass range and after announcing it was moving into optical in the middle of last year, Maui Jim’s full optical collection has...

Stars and their eyes…Billy Idol

English punk-rock musician William Michael Albert Broad, better known as Billy Idol, experienced an eye scare in the early 1980s when his contacts fused...

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