Coopervision has launched its Brilliant Futures myopia management programme in Australasia. The programme spans eyecare practitioners and health and education departments, providing myopia education resources for schools, and is designed to support practice, patient and parent myopia educational initiatives, said the company.
It is underpinned by a dedicated optometrist portal, www.childmyopia.com, where myopia specialist-developed resources can be found to help practices build and improve their myopia support services. These include social media toolkits; in-practice materials, such as posters and electronic direct mail (eDM) templates; and specialist blog content for use in practice or in digital communications. Other marketing materials include myopia brochures (in English and Chinese), infographics, fact sheets, videos, clinical papers and the report, A Focus on Future Management.