Why culture and values matter

Your vision, purpose, values and culture guide and inspire your employees. Business owners usually have a strong sense of the behaviours and attitudes...

Business planning – a must have for every retail practice!

All practices should have a business plan, which for small or medium-sized practices could be as simple as a one-page document. A larger and more complex...

The sustainability starting line

The benefits of using a materiality assessment to identify your biggest sustainability risks and opportunities, and how to bring your employees and customers...

Leveraging Google and Facebook to grow your optometry practice

Recently MyHealth1st ran the first of its free masterclass webinars, designed to help healthcare practitioners grow and thrive in the post-Covid world....

The online tools of modern practice

Our transition to life online has been steadily growing for more than a quarter of a century. The trend began with news media and information, followed...

YouTube: how to make your first video

In my first article*, I discussed why and how you can use video to promote your practice. But how do you actually go about making your first video? Well,...

Creating results with LinkedIn?

I am asked 'how do I create results with LinkedIn' so often that I have developed a list of key steps to introduce this powerful business development method.

YouTube: promoting your practice via video

Ever heard your patients say they use Dr Google? Or that they looked something up online? YouTube is the worldwide number two search engine. Every day,...

Leadership: thoughts for uncertain times

Aside from the proverbial death and taxes, most of life is uncertain. With uncertainty as a given, the question is then, how you prepare and lead your...

When marketing and a crisis don’t mix!

Before eyewear, I worked in PR and marketing for the fashion sector, so I understand how essential it is for businesses to broadcast the right messages...

Business after Covid-19: our new normal

The Covid-19 pandemic will likely change the way we do business for a long time to come. For most businesses’ turnover is down and owners are having to...

What lies in store? A new practice design reality

Over the past month and a half, the unfolding pandemic has presented optometry with many new challenges which may alter the way we interact with patients...

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