Window displays: capturing that first look

Often half the battle in securing sales in the optometry game comes down to capturing customer attention and physically getting them in the door, so the right window display is key. Kerry van Beuge from Through the Looking Glass has more than a decade of experience as a window stylist and some 8,000 optical window displays under her belt. She was kind enough to share some of that knowledge with us...

Chalkeyes presents... Adapting to the ‘dark side'

The 'dark side' always adds a bit of spice to things in movies and books; the bogey man's been with us forever in a fairly harmless way and for my part...

Bionic eyes: no longer science fiction

Over the past decade, there has been an explosion of interest in ‘bionic eyes’, with companies in different parts of the world using different approaches...

Meet the… Fred Hollows’ optometrist

New Zealand optometrist Clare Luoni is Fred Hollows’ workforce and academic manager. Based at the Pacific Eye Institute, Susanne Bradley asked her about...

YouTube: how to make your first video

In my first article*, I discussed why and how you can use video to promote your practice. But how do you actually go about making your first video? Well,...

SCC Online Series: it’s a wrap!

Specsavers has wrapped up its first ever SCC Online Series, reaching more than 5000 participants collectively across the season.

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