Credit: Evgeniy Alekseyev/Pixels

Responding to a tough and changing market, Jamie Smith and Paul Beswick have closed down their joint venture Look Sharp Eyewear and transferred its brands to Beswick’s Dynamic Eyewear and Smith’s new employer Phoenix Eyewear.

Former Look Sharp account manager Paula Hollobon has joined the team at Dynamic Eyewear bringing with her Wade Morgan, Furla, Escada, Exalto, Hero, Oliver London, Oxibis and Puccini while Charmant Eyewear, Elle and Ugly Fish are now with Smith at Phoenix.

Phoenix Eyewear director Mark Collman said the three new brands add an exciting dimension to the company’s portfolio and welcomed Smith to the team. “Jamie joining us adds both experience and expertise in optics as well as energy, and strengthens our position not only in the South but nationwide.”

For all eyewear brands, see ‘Frames’ at https://nzoptics.co.nz/searchable-oig or the OIG’s Frame Index.