Hoya Lens Australia’s Ulli Hentschel and Designs for Vision's Chris Walters

Hoya Lens Australia and Designs for Vision (DFV) have partnered to increase awareness of myopia management strategies and to support eyecare professionals in growing their myopia management practice.  

The collaboration will enable practitioners to diagnose and engage their patients so that they better understand their myopia management needs and treatment options more easily, said Nikolas Apostolou, DFV general manager. “We are excited about the cooperation. Both Hoya and Designs for Vision are focused on supporting eyecare professionals. We’re dedicated to saving and improving visual performance.” 

Craig Chick, managing director of Hoya Lens Australia said, “We aim to help eyecare professionals in their quest for clinical excellence with world-class measuring technologies and treatment solutions. Joint workshops, webinars and specific educational content is being developed to assist practices in expanding their myopia management business.” 

The partnership is supported by advanced technology and lens innovation. Designs for Vision’s Oculus Myopia Master accurately measures the eye’s axial length, refraction and keratometry – three functions critical for effective myopia management, said Apostolou. “It presents the data alongside a summary of risk factors obtained via questionnaire in a clear and easy to understand way so that parents can appreciate the need for myopia treatment in their children.” 

In turn, Hoya has developed the MiyoSmart lens with DIMS (defocus incorporated multiple segments) technology for myopia control in children. The lens won the highly regarded 2020 Silmo d’Or Award in the vision category and has been shown to slow myopia progress in children on average by 60%, according to research by the company.