Everyday life with extraordinary frames
Minimalist model JF3147’s graphic impact interacts with the colours and subtle finishes

Everyday life with extraordinary frames

March 11, 2026 Staff reporters

A phone call, a smile, a spontaneous gesture… JF Rey’s new campaign, Life, captures fragments of everyday life, celebrating a free and sincere expression of style. “From the iconic Sledge series to the new metal frames for women, it perfectly reflects the DNA of JF Rey: a free, bold and colourful design, revealing each person’s personality, at any age,” the company said.

 

To find the NZ distributor, see ‘Frames’ here